Trademark and IP Services

By protecting its intellectual property (IP) when it first builds its brand, a business can build its own “brand equity”, establish its reputation, and make it harder for third parties – such as a competitor – to benefit from – and take unfair advantage of – the business and its products/services. With this in mind, businesses should be aware that the law in Australia fundamentally protects the rights of individuals at common law to develop individual methods of doing business, products, and services that may be capable of being reproduced by others.

Registering your company name and the intellectual property related to it, such as a registered trademark, is vital. While this will give some protection if a competing business has not also registered the same name or similar trademark, it is risky and does not offer full protection if somebody else does register it. The general rule is “register a trademark, or risk losing it”.

Trademarks are an effective and cost-effective way of protecting your name, products, brand, and reputation. 
Corporate IP divisions are responsible for safeguarding a company’s intellectual property and providing IP-related services. These divisions work to identify, protect and commercialize a company’s IP assets. They also provide IP-related services such as licensing, litigation, and consulting. Corporate IP divisions play a critical role in ensuring a company’s competitive edge.